Practical guides and deep-dives for running a better organization - from client intake to project delivery.
Hire against three months of sustained overrun, not a busy fortnight. Why delivery comes before sales, the arithmetic of 1,000 billable hours, interviewing for judgement, and the first ninety days.
Four functions every agency must cover, the roles that emerge as you grow, why splitting account from project management matters, and the signals your current shape has stopped working.
Contractors buy flexibility, not cheaper hours. When they are right, the brief that prevents most problems, rates and payment, the client-facing question, and building a bench you can rely on.
Ship something to a client in week one and own a small relationship by week four. Work ready on day one, a named contact, the delegation conversation, and the 30-60-90 reviews.
The research is clear that burnout is structural. The four causes specific to agencies, the early signals worth watching, the interventions that work, and the ones that do not.
